Not just for drinks products: how bottle tags and hangers can enhance a range of bottled items

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You’ll often see a bottleneck hanger or two when you’re visiting the supermarket drinks aisle. These nifty promotional tools have been used within the beverage industry for decades; helping drinks manufacturers boost their product visibility and sales numbers.

But you don’t have to be a drinks manufacturer to find value in bottle hangers. Here’s just a few examples of other bottled products where promotional hangers can shine - and a few tips on how to use them effectively for your particular product range.

Food condiments

Whether you’re selling ketchup, vinegar, salad dressing or even dessert sauces, there’s huge competition amongst condiment brands in the UK. How can you make your product stand out amongst the wealth of options in the supermarket condiment aisles?

That’s where bottleneck hangers come in. As well as drawing the eye of shoppers to your product, a tasty recipe or serving suggestion printed on the hanger can influence them to try it out for themselves; all of which helps your condiment product end up in their baskets.

Cleaning products

When it comes to the household cleaning market, value-for-money is crucial. Most shoppers would rather pay more for a cleaning product that actually works, rather than going with the cheapest option which will likely disappoint.

There’s also a greater demand for more eco-friendly cleaning products, as increasing numbers of consumers look to reduce their environmental impact.

Highlighting your product’s superior cleaning performance and/or eco-friendliness with a bottle hanger, then, can help you convince customers to give your product a try.

You could even provide instructions and tips on the reverse of the hanger, including the recommended amount of your product to use per cleaning session - so consumers can save their wallets and the planet.

 

Toiletries and fragrances

For bottled shampoos, bath gels and lotions, consumers are also looking for products that do what they say on the tin. 

However, many of these products are closely tied to consumer lifestyle and self-image. Using bottle hangers to offer an exclusive giveaway for a holiday, or - if you can get one - a meet-and-greet with a celebrity endorser can be a great way of drawing new customers to your products.

Reusable drinks bottles

Single-use plastics have become a hot-button issue over the past couple of years, and many shoppers are turning to reusable drinks bottles as an alternative to typical drinks products. Meanwhile, health-conscious customers are buying up sports bottles to stay hydrated on their workouts.

But no matter how environmentally friendly or gym-friendly your bottle is, it’ll blend in with all the other bottles on the store shelves unless you have some sort of labelling or packaging to extol its virtues. 

Bottleneck hangers provide a space to highlight the selling points of your product (eg recycled materials, BPA-free, high-grip texture, anti-leak technology etc) right on the front of the bottle.


And that’s not all - BottleneckHangers.co.uk can provide custom-printed hangers and tags for pretty much any bottled product. Simply talk to us about your bottle dimensions and print requirements and we can supply bespoke options to match - call us on 02380 878 030 or email This email address is being protected from spambots. You need JavaScript enabled to view it. today.

Bottleneck Hangers - A Useful Marketing Tool

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Bottleneck Hangers - A Useful Marketing Tool?

When you’ve got an event or a show, it’s an excellent opportunity to market your business to as many people as possible. There are a lot of tools and resources that you can use to accomplish this task, and so a lot of people manage to do this by utilising something like a marketing accessory.

Some people hand out pens, some people hand out memory sticks, but we suggest that complimentary drinks are the way forward, especially when you pair them with bottleneck hangers.

bottleneck hangers blog post

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Bottleneck hangers – Say cheers! You’ve just discovered a marketing medium full of fizz

You know the ones – handed over the bar, hanging from a bottle of beer, or lining up along the off-licence shelf. Bottlenecks are capable of grabbing your attention, encouraging repeat purchases and communicating a message that can be kept in the kitchen drawer for quite some time. Yet bottle neck hangers aren’t just confined to the world of beer bubbles and wine discounts. Here we take a look at not only the purposes that they can serve, and the types of brands and businesses they can suit, but also how the design can directly impact just how effective your bottle neck tags are.

bottleneck hangers discount offer

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Whatever you want to call them – bottle neck hangers, bottle neck tags – these add-ons are growing in popularity as a great way of adorning bottles for both decorative and marketing purposes. The tactic behind the bottle tag is pretty simple, but ingenious too. There are lots of different customisation options available with bottle tags, including everything from shape to size and colour but there are a few essential design elements you should always consider to get the best possible result. Here’s a breakdown of the key must-haves in bottle tag design…

Eye-catching text

To ensure your bottle tag stands out, it’s important to add the right text and the right placement of text. The formatting and font choices you decide on can make or break the effectiveness of this marketing tool, so always carefully consider this crucial aspect of design with care.

Reinforced branding

Bottle tags are a great way to reinforce the branding of your business or product, and with the chance to personalise your bottle neck tags for wine bottles or any other kind of bottle neck hang tags, there’s no end to the imagination you can unleash on this task. Be aware of the size and scope of the tag when considering how you’ll present your brand to the world.

QR codes

Setting up a promotion or offering a voucher code can be made much simpler thanks to the advent of QR codes. This small techie detail will take the humble bottle tag into a whole new arena, opening it up to link with promotions, discounts or your online presence in a new and interactive way. Anything which gets people interacting with your brand is a good thing – so why not make use of this capability?

Discounts

If you feel like keeping everything within the bottle tag itself, then why not use it as a promotional voucher? This would encourage customers to retain the tag and redeem it as required. This is a particularly popular tactic amongst bars and nightlife venues, but it can work just as well with bottles sold in retail outlets.

Ready to discuss your own bottle tag design? Get in touch with us today to find out how we can help you create a personalised bottle neck tag. With both custom and template options available, you’ll soon be well on your way to increased marketing success.

Tags: bottle tag printing, bottle necks, bottle tag design, bottle neck hangers, bottle neck tags

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