Drinks marketers frequently choose bottle hangers for on-pack beverage advertising. Some bottle neck promotions are satisfied with a straightforward, powerful statement printed on a product, like bottle tags that are readily fitted over a bottle neck. A classic Bottleneck Hanger bottle collar, a no-frills device that has been recognisable for years, is one of the most straightforward and well-liked designs. Perhaps developing as a more upscale replacement for the folded note in the milk bottle’s cap back when door-to-door milk deliveries were still commonplace.

Bottleneck Hangers That Are Shaped Draw More Attention

There are many different types of bottleneck tags, but if straightforward and simple is what is required, there is absolutely no need to fool with the bottleneck hang design. Consider making custom-shaped Bottleneck Hangers that match the promotion if you want to bring extra attention to your drink-related campaign. For instance, a holiday marketing can require a straightforward circular product that is imprinted with a beach ball design. A promotion that is being done in connection with a sporting event, like the Rugby World Cup, could also be designed to resemble a rugby ball, etc.

Our Range Of Bottleneck Hangers

Our selection of bottleneck hangers, collars, and wine bottle tags offers a flexible promotional item for all types of bottled products, whether you’re a beverages maker or you want to make a fantastic first impression on your event visitors.

They are quite difficult to ignore and work wonders for drowning out your competitors’ marketing clamour. Each hanger or swing tag can contain the salient benefits and features of your product, luring customers to buy it. You can even customise each one to stand out at corporate hospitality events.

With bottleneck hangers, you can “relabel” current inventory with fresh discounts, freebies, and other promotions without having to purchase costly packaging reprints.

Take a look at our bottleneck hangers!

So you’ve chosen your material with the help of our handy guide: Bottleneck Hanger Material Options. What’s next? Before you head to print, you might want to consider adding some of these bottleneck hangers finishing options to really ‘wow’ your customers. So what finishing options are on offer? We take a look…

The Extras

Before you move on to print finishing, make sure you check out our optional extras. You can add scratch off panels for a scratch card feel – perfect for competitions. Alternatively, you can make your bottleneck hanger into a leaflet, with fold out panels. You can also add a perforated line along your bottleneck hanger: ideal for removing the price tag when given as a gift.

Bottleneck Hangers Finishing Options

Boost your bottle hanger design with one or more of these finishing options – catch eyes and wow customers!

Lamination

Lamination is one of the best ways to add durability to your product, while also adding an additional pleasing finish. Lamination is a technique where a thin layer of material, often plastic, is securely bonded to the surface of the door hanger under pressure, heat or both! As such, lamination will help prevent your bottle neck hanger from rips, tears and losing shape. Choose from the follow laminations:

Gloss lamination is perfect for making colours ‘pop!’ If you’re launching a fun, summery drinks range, this would be ideal for your bright and sunny bottleneck hanger design. Gloss is cost-effective and provides a slight shine to your printed product.

Matt lamination is of a similar price point to gloss, but with the opposite effect. It renders colours more subdued, giving an elegant classy look. As bottleneck hangers finishing options go, matt lamination is one of the most popular. This is because the elegant, adult look is what most alcoholic drink companies are trying to convey. Matt lamination is a great, cost-effective way to achieve this desired aesthetic.

Soft-touch lamination is one of the more expensive bottleneck hangers finishing options, but with good reason. Soft-touch lamination creates a velvety look and feel to your bottle neck hanger, providing a sense of luxury and exclusivity to your product.

Foiling

Foiling is a finishing technique that highlights important aspects of your design. Coloured foil is bonded securely to elements of your design, elevating it and bringing the eye to the foiled parts.

As such, foiling is one of the best bottleneck hangers finishing options to convey luxury, elegance and exclusivity. We also offer holographic foiling, for something extra special! Use foiling on your company name, the product name, your logo or your QR code social links, to gain followers.

Spot UV

Like foiling, Spot UV is a finishing technique whereby something is bonded securely to specific elements of your design. Unlike foiling (which uses foil), Spot UV uses a coated polymer which provides a shiny, reflective , almost ‘wet’ look to the area it covers. Not only does this create a pleasing aesthetic, it also forces perspective so it really draws the eye to the element containing Spot UV.

Use Spot UV to highlight important aspects of your branding, or incorporate it into your design; spot UV makes for perfect stars in the sky, for example.

Whatever your bottleneck hangers finishing options preference, feel free to get in touch with our friendly team for more information. Best of luck with your bottle neck hanger design!

Nowadays, it’s fair to say that digital marketing and online presences are eternally on the rise. If the pandemic has highlighted anything, it’s that the need for a business to have a great online presence is ever more prevalent. However, traditional marketing methods still live on and continue to be effective. So who wins out when it comes to traditional marketing vs digital marketing? We find out…

Traditional marketing

Traditional marketing methods tend to be ‘off-line’ advertising methods. These include  leaflets, flyers, posters, signs – anything printed, infact, including bottleneck hangers! This also includes ‘off the web’ mediums of marketing – like newspapers, magazines, TV and radio. Traditional marketing comes with a lot of pros including:

• It is a tried-and-tested method
• It has longevity and durability, having been around for many years
• It is the more commonly accepted and appreciated method for older people
• It is tangible-  a lot of people enjoy having something physical to touch, look at and keep

However, it’s also proved to have some substantial drawbacks including:

• Not hugely eco-friendly (we’d always recommend investing in recyclable and recycled materials for your printed designs- check out our recycled and kraft bottleneck tags).
• Not very clean – as has been highlighted recently, with promotional companies all but shutting down due to transmission on materials including flyers etc
• A low physical ‘bounce rate’. Bounce rate is a term used to describe a website where people click onto the homepage, then immediately leave, as they realise it isn’t what they are after. Traditional marketing has a similar issue – how many of the flyers handed to someone will go straight into the bin? Quite a few!

Digital marketing

Digital marketing consists of anything ‘online’ – so websites, social media, apps etc. The benefits to digital marketing are obvious:

• More eco friendly
• Lower ‘bounce rate’ as people will probably be searching for your product or service
• Up-to-date changes and information
• More information than a printed product
• Social communities on social media platforms

However, there are also some serious drawbacks including:

• Lack of tangibility
• Mistrust
• Dependent on technology – what if your server crashes?
• Unable to ‘catch’ passers-by

So who wins out: Traditional marketing vs digital marketing

The answer is simple: both! In this day and age the most effective marketing strategies integrate both digital and hard marketing techniques. This is where bottleneck hangers offer the perfect example: a bottleneck tag is by definition, traditional marketing. It is a tangible, solid printed product, offering all the benefits thereof. However, simply by adding a printed QR code onto your bottleneck hanger you open up your customer base to a whole new world of digital possibilities!

Including a QR code can send customers to your website, where they’ll have more information about the product and (most importantly) associated products that they might then wish to purchase. A QR code can link your customers to social media pages, offering them up to date information. It can even link them to a competition page – a seamless combination of traditional and digital marketing.

Speak to our team today about QR code printing for your bottleneck hangers, and let us help you integrate your marketing platforms!

Let’s talk about wine. Popular for gifts, parties and events, the humble wine bottle is a common sight to see! So how can the bottle hanger tag help with wine-based bottleneck marketing? Well, wine bottle neck hangers can be incredibly useful; read on to find out more…

Wine bottle neck hangers marketing

Take advantage of an otherwise empty space and transform your bottle neck into a persuasive advertising message. With a wine bottle neck hanger you can advertise and promote your other wines, products or promotions and special offers.

Launching a new type of wine or perhaps a spritzer or cocktail for the summer? What better way to target your customers than using a wine bottle tag on an already established product?

Similarly, you could use the bottle neck hanger to offer a discount code for future purchases, encouraging repeat customers. You could even get inventive and combine a competition with a discount code: create a scratch card panel on your bottle neck tag and encourage customers to scratch to win! Making a fun game will certainly render your brand memorable and will encourage more purchases, especially if the customers have a good chance of winning a substantial discount or even a freebie.

You can also use the space to offer details about a competition or giveaway!

Wine bottle neck labels – ingredients and allergies

If you aren’t keen to promote new products, wine bottle neck labels can be the ideal place to include ingredients and allergen information. Rather than the customer having to siphon through the tiny text on the back label, make it easier for them by including key information on the bottle neck label.

Gift bottle neck tags for wine bottles

We all appreciate a bottle of wine as a present. Bottles of wine make for fantastic gifts for birthdays, anniversaries, house warmings, tokens of appreciation… in fact, anything! So make your gift extra special by including a gift tag bottle neck label.

Create different designs for different seasons – leaving a space for the recipient name and the name of the gifter! Consider a Valentine’s design, a birthday artwork and a festive, seasonal label, as well as ‘Dear Teacher’, ‘Happy Housewarming’ and ‘Thank You’ messages. Wine tags for bottles can be used for any event!

Take a look at our Design Tips for some top tips and tricks to create eye-catching artwork for your wine bottle printing. Head over to our templates page to get started on your wine bottle neck labels! You can also download a water bottle tag template or a generic drinks tags template – no need to stick to the wine!

So you’ve created a killer bottleneck hanger design using one of our handy templates. You’ve decided on size and quantity, and your bottle neck tag design is second to none…but what about bottleneck hanger material? The type of paper can dramatically affect the look of the finished product. So which should we choose? We’ll talk you through our most popular customer choices, so you can make the best decision for your brand.

Bottleneck hanger material options

Silk

When it comes to choosing your bottleneck hanger material, silk is the most popular and, as such, is our default setting. Silk is a form of paper stock with a gentle in-built lamination. This stock will allow your silk bottle neck tag a little more durability, as well as a slight sheen. Available in a variety of gsm weights (grams per square meter- effectively the paper thickness), silk paper is used for business cards so offers a professional, clean look.

Gloss

Gloss is a step up from silk in terms of lamination. Gloss provides a shiny lamination on top of your custom bottle neck tag, allowing it much more durability. Glossy lamination will make your colours ‘pop’ so is a great bottleneck hanger material choice for colourful designs. It’s also easier to clean and wipe down than most other finishes. The downside to gloss is that it is highly reflective, so at certain angles your design may be blurred by a light reflection.

Recycled

We offer numerous eco-friendly bottlehanger material options. Recycled stock is as it sounds – recycled. Our fully recycled paper is ideal for eco-conscious businesses and can be recycled again after use, helping to minimize your carbon footprint. Create eo-friendly, green bottle neck hangers with this paper stock.

Uncoated

Uncoated stock is stock without any form of laminate on top- ‘natural’ stock, if you will. This means no frills, no sheen and no added durability. As such, it is often the cheapest available stock and is ideal for disposable or single-use bottle neck tags (as it is recyclable too!).

Kraft

Kraft stock is made from unbleached paper pulp. As such, it is often browner in hue than other types of paper. This makes it ideal for promoting any kind of natural or eco product, or for bottleneck hangers in an eco-conscious hotel or business.

Alternative bottleneck hanger material choices

We know that you want your custom printed bottleneck hanger as just that: custom. If you aren’t keen on any of these stocks for your bottleneck hanger material, never fear! Just get in touch with our friendly team today with your requests, and we’ll see what we can do!

When you think of bottle tags, you might not think of the most exciting marketing tool out there. However, neck tags are an invaluable, space-saving and cost-effective way to communicate all kinds of messages to your customers! Have you considered the impact seasonal bottlenecks could have on your product?

Your personalised bottleneck tags can display all sort of information – like ingredients, company branding or discount codes for future offers. They can even be printed with QR codes that link customers to your website with just a snap of their smartphone.

However, have you thought about changing your neck labels depending on the season or upcoming occasions? For example, you could have a Christmas themed personalised bottle neck tag, complete with frosty snowmen, snowflakes and reindeers! Or perhaps a Valentines’ neck tag – designed in reds and pinks, with a liberal smattering of hearts.

Changing your bottle neck collars to match the upcoming holidays give you some serious marketing advantages. Not only does it look fabulous and appealing to customers, it will also make your product a go-to for gifting; buyers will want to show thought and would rather choose a festively themed product, in amongst the supermarket shelves, for their gifts!

This is especially pertinent for wine bottle neck tags; wine’s a popular gift for any occasion. Make your product that much more appealing by having your neck hangers displaying your information in a festive and fun way!

Not to mention, with our full personalised bottle neck tags you can pick any event you like. Fancy an Easter theme? Why not! Or perhaps something a bit more niche like a ‘Congrats on your retirement’, ‘best teacher’ or ‘new home’? Create whatever you fancy! Make your range of products extra appealing and marketable by creating a wide range of gift-giving personalised bottle neck tags.

A neck hanger for bottles should be eye-catching, informative and appealing; but why not liven up your branding, by changing the design of your neck hanger every few months to match the upcoming holidays. You’ll be sure to see a rise in your sales, as keen-eyed gift-givers pick up the perfect bottle.

Good news – BottleneckHangers.co.uk now offers waterproof material as an upgrade option for all our standard custom-printed bottle hangers, tags and collars. Read on to find out more about this waterproof material – and whether you should upgrade to waterproof for your bottleneck hanger print run….

What is NeverTear paper?

Waterproof hangers, tags and collars are printed on NeverTear paper; a synthetic paper stock designed to be fully water-resistant and tear-resistant.

It’s a highly durable alternative to standard cardstock, and it’ll keep your hangers safe from water damage even if they get soaked!

Why should you upgrade to waterproof hangers?

A standard non-waterproof bottle hanger or tag will serve you just fine in most situations; but sometimes the waterproof option can offer a little more value. Ask yourself:

Are you selling a product designed for chilled storage?

If you’re producing a drinks product or a food condiment that needs to be frozen or refrigerated (or just a product that simply deserves to be served chilled), choosing a waterproof hanger will ensure it won’t fall apart from the cold humidity of a fridge, freezer or an ice bucket.

This is especially important if the product will be stored in a fridge or freezer at retail – you don’t want the product arriving in the customer’s hands with a soggy hanger around its neck!

Are you selling a product designed for the bath or shower?

Bottleneck hangers aren’t just for drinks; they’re also great for marketing shampoos, shower gels, and even bleaches and bathroom cleaning products.

But keep in mind that if your product is intended for the bathroom, you’ll need to get your hangers printed on waterproof stock to protect them from both water splashes and the general humidity in the room.

Whether you’re after waterproof hangers or the standard non-waterproof option, you can expect excellent print results from the team at BottleneckHangers.co.uk. For more information on NeverTear paper or to request a quote, call us on 02380 878030 or email Sales@BottleneckHangers.co.uk today.

You’ll often see a bottleneck hanger or two when you’re visiting the supermarket drinks aisle. These nifty promotional tools have been used within the beverage industry for decades; helping drinks manufacturers boost their product visibility and sales numbers.

But you don’t have to be a drinks manufacturer to find value in bottle hangers. Here’s just a few examples of other bottled products where promotional hangers can shine – and a few tips on how to use them effectively for your particular product range.

Food condiments

Whether you’re selling ketchup, vinegar, salad dressing or even dessert sauces, there’s huge competition amongst condiment brands in the UK. How can you make your product stand out amongst the wealth of options in the supermarket condiment aisles?

That’s where bottleneck hangers come in. As well as drawing the eye of shoppers to your product, a tasty recipe or serving suggestion printed on the hanger can influence them to try it out for themselves; all of which helps your condiment product end up in their baskets.

Cleaning products

When it comes to the household cleaning market, value-for-money is crucial. Most shoppers would rather pay more for a cleaning product that actually works, rather than going with the cheapest option which will likely disappoint.

There’s also a greater demand for more eco-friendly cleaning products, as increasing numbers of consumers look to reduce their environmental impact.

Highlighting your product’s superior cleaning performance and/or eco-friendliness with a bottle hanger, then, can help you convince customers to give your product a try.

You could even provide instructions and tips on the reverse of the hanger, including the recommended amount of your product to use per cleaning session – so consumers can save their wallets and the planet.

Toiletries and fragrances

For bottled shampoos, bath gels and lotions, consumers are also looking for products that do what they say on the tin.

However, many of these products are closely tied to consumer lifestyle and self-image. Using bottle hangers to offer an exclusive giveaway for a holiday, or – if you can get one – a meet-and-greet with a celebrity endorser can be a great way of drawing new customers to your products.

Reusable drinks bottles

Single-use plastics have become a hot-button issue over the past couple of years, and many shoppers are turning to reusable drinks bottles as an alternative to typical drinks products. Meanwhile, health-conscious customers are buying up sports bottles to stay hydrated on their workouts.

But no matter how environmentally friendly or gym-friendly your bottle is, it’ll blend in with all the other bottles on the store shelves unless you have some sort of labelling or packaging to extol its virtues.

Bottleneck hangers provide a space to highlight the selling points of your product (eg recycled materials, BPA-free, high-grip texture, anti-leak technology etc) right on the front of the bottle.

And that’s not all – BottleneckHangers.co.uk can provide custom-printed hangers and tags for pretty much any bottled product. Simply talk to us about your bottle dimensions and print requirements and we can supply bespoke options to match – call us on 02380 878 030 or email Sales@BottleneckHangers.co.uktoday.

Bottleneck Hangers – A Useful Marketing Tool?

When you’ve got an event or a show, it’s an excellent opportunity to market your business to as many people as possible. There are a lot of tools and resources that you can use to accomplish this task, and so a lot of people manage to do this by utilising something like a marketing accessory.

Some people hand out pens, some people hand out memory sticks, but we suggest that complimentary drinks are the way forward, especially when you pair them with bottleneck hangers.

So What are Bottleneck Hangers?

To try and make sure that you understand the value of marketing with bottleneck hangers, we are going to talk a little bit about what they are and what makes them so useful.

If you ever been to a promotional event and had complimentary drinks, you may notice that there is a piece of cardboard or plastic which has been attached to the neck of the bottle. That’s a bottleneck hanger. Typically, they’ve got contact details and information of the company holding the event. It might list their services, and it might even be a commemorative item which contains the date of the event.

Why Are They So Valuable?

The thing about bottleneck hangers as a marketing tool is that they are so immediately there that people have to focus on them. If you take a complimentary drink, and there is something attached to it, your first instinct is to stop and read the information on whatever is attached. You get this immediate and concise delivery of information, and it influences your future buying choices. The fact it also comes with a complimentary drink as well means that people are more likely to remember it. It’s so useful because it provides multiple functions at once, and also helps to reinforce your brand.

How do I Get Them?

If, like us, you have seen the worth of a bottleneck hang out and want to get some for your event, don’t worry. We offer our services as one of the best printing specialists in the Southwest, blending a lot of experience with the tools to create durable and long-lasting bottleneck hangers that won’t fall apart when exposed to moisture. We can also ensure that your designs are printed clearly and that they showcase your brand in the best possible light.

In conclusion, the bottleneck hangout is a wonderful marketing tool, and many companies have used them to success at their various events. Being able to market your brand passively is always a good thing. The problem with conventional marketing and advertising is that sometimes it appears very intrusive, and so a lot of people consciously ignore it. You don’t go to an event to listen to a sales pitch; you go for the atmosphere, the ambience, and the people. So when the advertising in question is more subtle, you pay more attention to it and thus consider that company and their services.