Bottleneck hangers – Say cheers! You’ve just discovered a marketing medium full of fizz

You know the ones – handed over the bar, hanging from a bottle of beer, or lining up along the off-licence shelf. Bottlenecks are capable of grabbing your attention, encouraging repeat purchases and communicating a message that can be kept in the kitchen drawer for quite some time. Yet bottle neck hangers aren’t just confined to the world of beer bubbles and wine discounts. Here we take a look at not only the purposes that they can serve, and the types of brands and businesses they can suit, but also how the design can directly impact just how effective your bottle neck tags are.

Bottleneck hangers are THE business for all businesses

Businesses, brands, companies in every type of sector, listen up – bottleneck hangers aren’t just for pubs, clubs and offies. Here are just a few of the other purposes they can serve.

• At the gym on bottles of water – promoting classes, sharing health tips or friend referral schemes for gym membership
• For the local fundraiser on bottles of water or juice – detailing the day’s itinerary or promoting the event’s sponsor
• At a special event – such as a corporate party, an awards ceremony or Christmas celebration – wishing guests a Merry Christmas and Happy New Year (all in your very own glittering branding)
• For client gifts – and saying a big ‘thank you!’ in your corporate colours, hanging from their favourite tipple
• For cosmetics firms – that may sell everything from bottles of shampoo and conditioner, to bubble bath and back scrub – promoting a social competition or handing them a coupon discounting their next purchase
• For cleaning product manufacturers – whether inviting consumers to share their cleaning wins online, or introducing a new product that complements the one the bottleneck hanger is attached to

Bottletag design – Think you’ve read, seen and collected every last bottle tag? Think again.

Bottletags aren’t just your plain-old standard rectangular tag – here are just some of the many other marketing options you have when it comes to your bottles.

• Bottle sleeves – Bottle sleeves are best suited to smaller bottles (where your usual bottle hanger may otherwise overwhelm the bottle onto which it’s placed). They feature the usual hole for the bottle neck, but the tag wraps around the bottle – providing for a wider area on which to add your marketing message.
• Bottle balls – Also known as a bottle collar, this clever interlocking bottle neck tag is a little bit different (perfect when your bottle of wine competes for attention amongst many others on the supermarket shelf).
• Bottle banner – Bottle banners flip the design of a bottleneck hanger to display their message vertically. The interlocking format also means that your hanger stays more firmly in place than with a traditional bottleneck hanger. Suited for use on large bottles, bottle banners also fit neatly and securely onto spray bottles.
• Can neck tag – Why should bottles get all the attention? Can neck tags do exactly what they say on the tin – allowing you to adorn your message on any canned beverage you so desire.

From prize draws hanging from a bottle of prosecco, to new product announcers topping your best-selling beer, we know what it takes to drive your message home within a bright and bold bottleneck hanger. From an array of die cutters, to professional graphic design, talk with our experts at Bottleneckhangers.co.uk about what you’re hoping to achieve.

Whatever you want to call them – bottle neck hangers, bottle neck tags – these add-ons are growing in popularity as a great way of adorning bottles for both decorative and marketing purposes. The tactic behind the bottle tag is pretty simple, but ingenious too. There are lots of different customisation options available with bottle tags, including everything from shape to size and colour but there are a few essential design elements you should always consider to get the best possible result. Here’s a breakdown of the key must-haves in bottle tag design…

Eye-catching text

To ensure your bottle tag stands out, it’s important to add the right text and the right placement of text. The formatting and font choices you decide on can make or break the effectiveness of this marketing tool, so always carefully consider this crucial aspect of design with care.

Reinforced branding

Bottle tags are a great way to reinforce the branding of your business or product, and with the chance to personalise your bottle neck tags for wine bottles or any other kind of bottle neck hang tags, there’s no end to the imagination you can unleash on this task. Be aware of the size and scope of the tag when considering how you’ll present your brand to the world.

QR codes

Setting up a promotion or offering a voucher code can be made much simpler thanks to the advent of QR codes. This small techie detail will take the humble bottle tag into a whole new arena, opening it up to link with promotions, discounts or your online presence in a new and interactive way. Anything which gets people interacting with your brand is a good thing – so why not make use of this capability?

Discounts

If you feel like keeping everything within the bottle tag itself, then why not use it as a promotional voucher? This would encourage customers to retain the tag and redeem it as required. This is a particularly popular tactic amongst bars and nightlife venues, but it can work just as well with bottles sold in retail outlets.

Ready to discuss your own bottle tag design? Get in touch with us today to find out how we can help you create a personalised bottle neck tag. With both custom and template options available, you’ll soon be well on your way to increased marketing success.

Tags: bottle tag printing, bottle necks, bottle tag design, bottle neck hangers, bottle neck tags